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Will Carlton Holiday finance hotel projects for StayOrange.com Hotel growth? |
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We own the hotel in Klang Valley, Malaysia. Whilst we are happy to share our experiences of converting that building to a StayOrange.com Hotel – we plan to grow by franchising, not by acting as project financers. |
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| 2. |
Does Carlton Holiday require a feasibility study/business plan for each project? |
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If you are working with any financier they will require some form of business plan. We require to see the initial feasibility study AND the pre-opening marketing plan. |
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| 3. |
How long is a typical franchise agreement? |
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Agreement is for 15 years, and is then renewable on payment of a fee. |
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| 4. |
Why take a franchise, why not stay an independent operator? |
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A franchise gives you the benefit of running your own business, but also gives you the advantages of Brand recognition, Brand marketing, A reservations system, and the option of tapping into a greater resource than you would have yourself. |
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| 5. |
Why an StayOrange.com Hotel instead of another franchise? |
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Good question – an StayOrange.com Hotel franchise is not for everyone – it is a new concept, it was initially designed for existing hoteliers in city centers to convert to a StayOrange.com Hotel and so make better, more profitable use of their building. However we now realize that it can be just as successful in other locations. |
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| 6. |
How big a hotel makes an StayOrange hotel? |
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The concept is ideally suited for smaller hotels – anywhere between 50 and 200 rooms, although 100 – 150 seems the ideal size. |
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| 7. |
How much will I have to pay? |
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Fees are on a par, if not lower than other hotel companies who are involved in franchising. We will be happy to give you specific details when we meet. |
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| 8. |
What experience do I require? |
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You already have the business acumen, but the sharp end of our business is all about people, be they customers or employees or our suppliers – skills in managing people are proven differentiators in hotel success stories. |
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